The pristine beauty of Bao Lam - a large tea growing area in Vietnam

Lam Dong is renowned as the country's largest "tea granary". When people think of the Lam Dong tea producing region, they automatically think of the Bao Lam district. Tea plants grow peacefully here and have crept into the life of every person and family. The Bao Lam people have long been connected with tea cultivation and processing. A hidden world of tea people has been revealed.

The tranquility of the land attracts visitors

Since its establishment (1994), Bao Lam district has been one of the largest tea material areas in Lam Dong province. Tea is still a "living" tree for Bao Lam farmers after more than two-thirds of a century. The panorama of towns and undulating mountains impresses everyone who visits the highlands, and the youngsters always have brilliant grins on their lips, making everyone's spirit tranquil and cheerful. The picture of a wide forest, a faraway mountain, or a rough and twisting stream of the district creates a completely different scenario from the bustling, contemporary, and urban metropolis, and anybody can see the beautiful green tea plantations on those roads.

Bao Lam district is a large tea growing area in Lam Dong province.

However, few people are aware that, while "mother nature" provides the ideal conditions to nurture the tea-growing region in the distant highlands of Bao Lam, behind the green tea hills, the livelihood of farmers still faces many problems and hurdles.

The road to school is difficult for students in Bao Lam district.

It is the hardship of farming households who do not have the conditions to access the essential needs of life, including clean water, or the lack of children's journey to school. It is not difficult to see the image of students who have to overcome many difficulties every day and travel long distances to go to school, books and pages are temporarily stored in bamboo bags or faded backpacks. It is so difficult, but on their faces there is always a bright smile every time they go to class or when they can participate in useful games with friends.

Together with children in Bao Lam district, nurture the desire to go to school

Known as the famous "tea bowl" in the province, clean water is still a concern of the people and the government of Bao Lam district. In the local socio-economic development plan, in addition to promoting production growth, Bao Lam district sets a target that by 2025, 98% of people will have access to hygienic water, to complete the targets. on education, health care, environment and new rural construction.

Bao Lam is one of the tea material areas of the C2 brand of URC Vietnam Co., Ltd. From this raw material area, drinks with indigenous flavors, seamlessly connected with Vietnamese cultural sources, have gone all the way.

With the goal of pursuing sustainable values, URC Vietnam Co., Ltd., determines to always ensure three factors: environment - society -  governance. Silently and persistently, social responsibility activities become a humane task that businesses wish to perform to ensure highland students a safe, healthy and safe learning environment, and Bao Lam is one of the localities that URC Vietnam will accompany for a long time.

Since 2022, URC Vietnam Co., Ltd. has collaborated with the Bao Lam district to deliver water purifiers to the communes of Loc Lam and Loc Nam, most recently donating water purifiers and school bags to children at Le Loi School Primary & Secondary School in Loc Tan. Water purifiers that apply RO membrane technology from the US or school bags with anti-hunchback and waterproof functions awarded by C2 Green Tea of URC Vietnam contribute to supporting children's learning and development. As a consequence, farmers in tea-growing regions concentrate on production, expanding enormous raw material areas, and bringing high-quality goods to customers.

Many CSR activities are implemented by C2 Green Tea of URC Vietnam in Bao Lam tea growing area, Lam Dong.

“URC Vietnam will continue to actively implement activities for the community in the tea growing area, bringing sustainable results. We believe that with this project, a new chapter will be opened in the development journey of the tea growing area in Bao Lam district, Lam Dong province,” said Mr. Le Huu Tri – representative of URC Viet Co., Ltd. Nam emphasized.

URC Vietnam has just produced a touching MV about the journey to school of pupils in Bao Lam district in order to share the beauty of the raw material area as well as the excellent value of working together for the community. In this MV, the viewer sees not only the tranquil beauty of the plateau, the innocence in a child's eyes and smile but also the strong will of each child, who is carrying many childhood dreams on the journey to school. The video is scheduled to be published on July 20.

The joy of using standard water at the tap of children in Bao Lam district

The implementation of community responsibility towards the raw material area of C2 under URC Vietnam opens up the future to maximize the potential of Bao Lam district in particular and Lam Dong province in general. From here, people soon improve living conditions, children can go to school to study, grow materials to develop sustainably, increase the economic value of C2 green tea products of URC Vietnam.